Honestly, I don’t think anything beats a great e-mail during my day, especially from my favorite clothing websites. In a jam packed inbox, I always am checking my mail, whether its from my Digital Marketing Professor or from a golf apparel website. Whether they are offering me a great discount, or showing a brand new clothing piece of theirs, I always feel a sense of enthusiasm, just as I do when I sink a birdie. Although I seem to get more e-mails than birdies, I always get so excited when I receive an email from a golf clothing website, because they ALWAYS seem to drag me in and end up purchasing what they are offering.
Because I wrote about Nike in my previous post, I decided to share with you some of the emails that Nike shares with me. With Rory Mcilroy, Michelle Wie, Tiger Woods, and Brooks Koepka being a few of the names sponsored by Nike why wouldn’t I sign up for this email list? Nike is one of the top clothing brands in golf, and their sponsors are always looking amazing, so I just had to keep up to date by receiving their emails. Honestly, thank GOD I did, because I receive an email almost every day about their newest deals. I highly suggest subscribing to their emails, because they do not bombard you with a million emails a day, but it is the absolute PAR amount to get you to click. I make sure to look at every single one because missing one of their emails would be like missing a birdie putt!
The subject line of the email is “Put the G in Golf”. This subject line totally dragged me in, as it was short and sweet, but enticed me to look at the content. When I opened the email, it was promoting Nike’s new golf shoe brand “Roshe G Tour”, which kept me scrolling through the email to see the whole thing because this email was the first I had seen of the new shoes! There were pictures throughout the email of the new shoes, with a button that says “Shop” which leads to Nike’s website. Of course I clicked on it! I just HAD to shop the new shoe line, as the pictures they put on the website were so enticing! It was the perfect amount of content, with several pictures of the shoes and a brief description. Everything about the email accomplished its goal of getting me to look at the site, although I wished they included an offer or a discount on the shoes, as that would have sealed the deal right then and there. I think this email was sent to the entire Nike Golf database because the company most definitely wanted to get the word out to as many people as possible. I really liked all aspects of this email, and it definitely got me to click on the new shoes! I’m hoping the next email I receive will be another follow up with more details on the shoes, and maybe even one of their famous golfers sporting them (crossing my fingers for Tiger Woods!!).
Don’t worry, I like other companies other than Nike! One of my absolute favorite websites to shop on is Under Armour. Honestly, I probably have the most pieces from Under Armour because they always know how to make me look stylish on the course, as well as rope me into buying their products. They email me a couple times a week, and I check each and every one. For the email that they sent me, the subject is “Seen on the Most Elite Golf Courses in the World”, which made me want to click on it, because of course I want to see what has been seen on the most elite golf courses in the world. Is it shoes? Is it skirts? A new hat style? When I clicked on the content, it showed a bunch of UA apparel, from shirts, to bottoms, to accessories. Although they did not show any of their clothes on the most elite courses in the world, they made me click on the email anyways, so I was already looking at the content! Well done, UA. The first part of the email when you click says, “Women’s Golf: Stronger Than Ever”, which then made me click on the “Shop Now” button, because I wanted to be apart of this strong women’s golf group. Best part of the email? They offered me free shipping at the top of the email, which was the PERFECT way of getting me to order clothes! This email was most likely sent to only the female segment of the UA email subscribers, since it targets women’s apparel. This email definitely got me to click on it to shop online, while also building its brand as a strong brand for women. The next email should be something similar, building upon the “Women’s Golf: Stronger Than Ever” because it helps to build their brand up. Overall, I recommend subscribing to both companies’ emails because you will be the first to see their new items and apparel, which will keep you looking amazing on the course!
fashionFOREward 